Tulun-TeleCOM
Tulun, Russia «Tulun-TeleCom» is the first telecom operator in the territory of Tulun. They connect the Internet to apartment buildings using FTTB (Fiber to the building) technology, to private ones — using PON technology. They also provide services for connecting digital television and installing cloud IP video surveillance.
Task:
Create an intuitive and informative website for an Internet provider. So that users can quickly and conveniently familiarize themselves with the tariffs, submit a request for Internet and TV connection or pay for services.
What have you done
We have put together a clear and convenient home page
On the main page, there are cards with services, tariff conditions — most visitors come to providers’ websites for this information. We also made a slider with banners for current promotions and special offers, a block with news.
Introduced color coding of tariffs
We have developed the ability to change the color of the card and add the «Popular» label to it so that the client can highlight the tariffs that are most relevant for sale. For example, now on the site, the faster the tariff, the brighter the substrate on top of it.
Developed a tariff constructor
The client wanted users to have the opportunity to assemble their own tariff from the necessary services, based on their needs. For example, include
unlimited Internet at 130 Mbit/s, 44 TV channels
and IP video surveillance, or unlimited Internet at 200 Mbit/s and 2 football TV channels in your tariff.
We have developed a special tariff constructor, which is configured from the administrative panel by the site administrator. You can edit service categories, tariff categories, tariff cards. In the tariff card, you can edit any text, choose the color of the card and assign the label «Popular».
Added «news» and «promotions» to the menu
It was difficult to find a news page on the old site, so on the new one we made «news» and «promotions» separate items in the menu.Inside the news and shares, a block with the latest posts was placed.
This way users will see more important information.
We added a block with frequently asked questions
Found out from the client what questions are most often addressed to technical support, collected answers and formed a new block with frequently asked questions.
Users with typical questions now do not need to contact technical support and wait for a long time for the operator’s response. As a result, the load on the call center specialists has decreased.
What else have we done
Results
According to the webvisor and click map, the site interface has become more convenient, and users can easily find the necessary sections and information.
